Hello; We are Bicyu - Our Philosophy
We began as a common, legally registered 2 person, traditional research / marketing studio based in a 1 room Beijing apartment back in 2003. By correctly anticipating the growth and impact of digital and social media we were among the pioneers of Digital Marketing and enjoyed several years of steady business. Our global client base includes; VW, Sodexo, Cushmanwakefield, Midea as well as domestic SME's.
Feb 2017, we restructured, WPBeijing becoming known as Bicyu Digital Marketing.
Our mission: to inspire brands, just like you, to utilise their mobile data -erroneously named Big Data- to grasp the nuances behind the faceless "Customer" relating to them as humans, people, just like you. We mentor clients into crafting thoughtful, meaningful stories and experiences which resonate with their readers drawing on data and creativity to construct a passion fuelled relationship germinating customer love, loyalty and support. Whether professional partnership, High St store, E-com or local business, the battle for cash in the till will be fought, lost or won on mobile.
This means every detail in each piece of marketing material must not be just customer friendly but accurately segmented so it dovetails smoothly into their lives, like hand in a soft silk glove. It means couriering brand content that is relative, useful, adding value to customers life, developing personal engagements with consumers, on line conversations enabling us to win their minds and hearts, earn their respect, and love.
New media spawns new thinking; from every detail of your campaign, from strategy, planing, every customer touch point, Web Development, Content, Baidu, Apps; brand and customers working together. User Experience- UX- this is the Bicyu philosophy. Learn about Baidu Optimisation
People have changed the way they interact, with each other, with news, music, entertainment, relaxation and in particular, with Brands. People are now in love, en masse- with their mobile, electing what they want to do, see and hear, in their time.
Millions of eyeballs no longer glued to 6pm news, social media updates it afore it happens.~ Marketers need to respect potential consumer; no longer take their love or support for granted, to listen acutely, selectively, critically to comprehend what customers do and want; how we can fit into their lifestyle.
We know that much of this is falling on deaf ears, many brands will continue the arrogance of spamming with targetless and unwanted content. So be it, Bicyu is about passion, good taste, respect, love and relating to people with endearing quality content that SELLS.